Tuesday, March 29, 2011

Stoke the Twitter Fire

Twitter can make sense IF you let it.

Twitter is misunderstood many times. Naysayers (you know who you are) believe that it is just a way to promote your daily rants to a group of followers that you may or may not know.

Twitter is so much more if you allow it to be and here's how.  

First ask yourself these questions to figure out where you stand in the twitter sphere:
1. Do you want to hear what's going on out there?
2. Do you want to be heard?

If you answered yes to the first question and just want to hear the buzz - then you should be on twitter and become a follower of those you are most influenced by (friends, companies, colleagues, professors, authors, leaders etc.) Pretty simple. Try it and see if it works for you.

If you answered yes to the second question and want to be heard - twitter is your wing man. But you need to stoke the twitter fire in order for it to become an effective marketing tool for you. BTW, answering yes to question 2 also by default answers yes to question 1 (that's just common sense!)

We are all brands. We all represent something. We all stand for something.  Twitter has become a critical part of marketing strategy for the largest brands on this planet. It comes down to this - write a good enough one liner tweet and you'll get the followers who will soon convert into customers. Much easier said than done given a tweet needs to be 140 characters or less. The main point is to make short impactful brand impressions over time. This requires a bit of posting strategy though so keep that in mind if you are a big brand.

But most of us aren't big brands. We are representing ourselves and our message. Here's how twitter is helping me on a day to day basis:

1. Networking: It helps me connect with leaders and influencers that I would normally not have the opportunity to do so with.
2. Knowledge: It sheds light on what influencers are reading and what is shaping their knowledge.
3. Sharing: It allows me to share my thoughts with folks that I would normally not directly market (thank you retweet).

These are just a few reasons why I'm a fan of twitter - there are many more out there. I'm not saying everyone needs to be on twitter but there sure is a lot to be learned by it. But just to reiterate - you need to stoke the twitter fire to make it work for you, if you don't, it will fizzle out.

Time Magazine recently posted the 140 Best Twitter Feeds. The list is broken up by categories including companies, JetBlue and Amazon are on there, find out why. The list is comprised of all the folks leading the conversation around the world. Worth taking note.

As for me - well you can follow my tweets @PSCommonSense - I'm still more of a follower than contributor at this point :) You have to start somewhere right?

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Visit my site www.utopia46.com for more UX info!

Friday, March 25, 2011

Post-Mortems vs. Pre-Mortems

Do post-mortems make sense?

No.

Ok, so first off I must say until recently I was an advocate of post-mortems. Of course they make sense, why wouldn't you want to review something that was a success or failure and the experiences that got you there? Then I read Gary Klein's piece on conducting pre-mortems (Klein is the author of Sources of Power: How People Make Decisions).

The argument is the following:
A project post-mortem by definition is to figure out what went wrong (of course there are discussions about what went right as well but 90% of the discussions are usually about the challenges). So the meeting pretty much starts off on a challenging note usually ending in a mix of finger pointing, denial, anger etc. Pretty negative eh! BUT, we all know it is very important to reflect - the question is how can it be done constructively?

Pre-mortem's are all about starting off a new project by identifying what could go wrong (aka risk analysis), raising the red flags and coming up with solutions to preempt those challenges.

So in reality the post-mortem doesn't necessarily go away, it just gets tucked away and repurposed under a different lens. So if you are going to put in the time investment of a "mortem review" make it a pre vs. post. If done correctly, it will save you time down the road and will certainly be worthwhile.

As Holly Green stated in Time for a Pre-Mortem, "In today's business environment, customers, markets, and entire industries can change overnight. If you get it wrong the first time, you might not get another chance."

Makes perfect sense to me. Now the challenge is to get the companies to make the investment in allowing time for pre-mortems.

Wednesday, March 23, 2011

Audible & Guy Kawasaki

Do audio book tapes make sense in this day and age?

YES YES YES.

Being a mom of a 20 month old and 5 month old and holding down a full time job at an ad agency, time is something I just don't have a lot of these days and my reading list these days is made up of books by Dr. Seuss and Eric Carle.

I used to read a lot and took pride in reading the latest and greatest and boy do I miss it. At the beginning of this year I resolved to read more. As March rolled around, my list of books to read increased but time continuously decreased, making me all the more frustrated. BUT, I figured where there is a will, there is a way and I'll just read at night when the baby is sleeping. Yah right. When the baby is sleeping, yours truly is also sleeping.

Then I remembered something my wise sister mentioned to me years ago, this lovely little company called Audible. Digital books. She raved back then how great they were and there was always some cd or the other playing in her car (before the iPhone days).  I didn't understand - perhaps because back then I had time to read (or could stay awake long enough to read).

Guy Kawasaki recently came out with a brilliant book called Enchantment: The Art of Changing Hearts, Minds and Actions. I wanted to read it so badly and it was really frustrating to me that I couldn't find time or energy to read it.

This is what drove me to Audible.

I have a 45 minute drive into work. I spend most of that commute listening to either traffic reports, news or music. It's getting old real fast because there is always traffic (do I really need to hear that the Pike is backed up due to a rollover again?), I see the news in the morning while getting dressed and in the evening while I'm getting dinner ready and I listen to music through out the day. I needed more.... (cue clouds parting and light shining through).

Audible has saved the day for me. In this day and age where everything is digital, everything is on your smart phone, so much is possible that wasn't before.  Why the hell wasn't I embracing it?! I'm blaming it on sleep deprivation.

So now I have at least 90 minutes of daily book time with my favorite authors Monday-Friday. Thank you Audible.

Now a quick note on Guy. You will hear me mention him a lot. Ever since I saw him speak at a conference back in 1999, I have been hooked. For those of you who don't know him - he was part of the original team back in 1984 responsible for evangelizing the Macintosh computer. Today he's a successful VC, blogger and responsible for sites like Alltop and Truemor.

If you ever get the chance to see him speak, do so, but in the meantime read (or listen) to his recent book Enchanted. In summary, it’s about learning how to make people fall in love with you, your brand, and what you’re all about – then stay lifelong fans and become brand ambassadors. You don't have to work for a big brand to read this book - it applies to everyone at every level in whatever position you may be.

This book is very well organized and the personal stories truly bring the words to life. Yes I have been "enchanted." Add this one to your reading (or listening!) list.

Tuesday, March 22, 2011

Building A Great Team

Does it make sense to turn a team member into boss?






My answer is that it depends on a number of things including the needs of the team, needs of the organization and business and personality amongst many other factors. 

The most important factor though: can this person really manage and inspire the team to do great work?

This can be a polarizing topic but I think it's worth bringing up and discussing. Recently Hank Gilman, deputy manager editor of Fortune wrote a book, You Can't Fire Everyone: And Other Lessons from an Accidental Manager." He wrote it specifically geared at younger managers given that the average age of management is skewing younger and younger these days.

In this book, he talks about how plenty of managers are never asked or expected to be put in charge of other people. But when it happens, these accidental managers find that learning to manage is akin to learning to swim by being dropped in the deep end of the pool.

There are two parts to becoming a manager: managing down and managing up. This post of mine will focus more on the managing down part. I'll save the managing up part for another day :)

Some people have it innately within them to be a team leader, others need a little coaching and mentorship and others, well others simply should not become managers and hopefully senior managers have the insight to understand when to make that call. Unfortunately more often than not, they make the wrong call.

Seven years ago I was one of those managers who never asked to be put in charge of people. Fortunately, I had many years of working for the best and worst bosses, so along the way I would tuck away all those experience nuggets of "I would never treat my people like that" and "wow what an inspiration to make me work harder"and was able to pull them out when the opportunity or should I say mandate was handed down to lead a team.

In my eyes it boiled down to something I learned back in first grade:
Treat people the way you would want to be treated.
BUT remember, you are their leader, their manager, NOT their BFF.

This is a line very easy to cross when you are first put in this position, especially if you have come up through the ranks and suddenly your colleagues are your direct reports. The dynamic changes instantly for you and for them.

Respect that change. If you try to be both, you will get in a lot of trouble and no one is happy.

But coming back to my point of treating people the way you would want to be treated. I think this simple statement can help you manage and make the right decisions, as difficult as they may be.  I was fortunate to inherit a wonderful and talented team, this made it very easy for me to do the right thing and I soon realized my challenge wouldn't be so much about managing the team as much as it would be to understanding the political landscape of senior management, managing up and how to get my team what they needed without steamrolling sr. management with an extensive list of needs.

So how did I do it?

The first feeling I experienced was crap, how the hell am I going to do everything. I need to show senior management that I can manage and I need to show the team that I can be a leader to them. Baby steps was the answer.

Communication
Feeling overwhelmed is human but you need to take baby steps. My first course of action was to talk to the team individually. This is huge. I cannot underscore the importance of communication.

It will make or break you as a manager.

Sure it may be harder depending upon the size of the team but it's important as a new manager, so take the time somehow to establish that one on one contact at some point. Remember, this is just as new to them as it is to you. This one on one will unearth things you never thought about, good and bad. You will get a deeper understanding of their goals, expectations, personality, all which will later inform you on how you what your team looks like from a skills and personality perspective.

For each team member, the fact that you sat down and listened to them will be big in their books. You took the time and that counts for something.

Take Action
Now here's the really important part. You need to do something with what you have learned and you need to communicate back to them what YOUR plan is.  More often than not, managers will actually take the time to listen but there is no follow up. The more this happens, the more your credibility is shot.

So even if it is just a quick email to follow up that you have reached out to someone to inquire, that makes a difference. Remember that part of taking action is also continuing to regularly meeting with individuals and checking in, it's not just something you do on day one. Another common management mistake that can be easily remedied.

Prioritize
Now obviously, it will be impossible to satisfy each and every need but that's where your role as a manager comes in. You have a running list of needs and now it is time to prioritize them. There is no way that everything can or should be addressed right at the beginning. This will help you plan and also communicate to sr. management that you have set goals that they can then help you achieve.

Remember your job as a manager is to keep your team motivated and staffed on projects amongst many other things. Keeping them motivated though will inspire them to do great work and ultimately make the department look good.

So motivate them by hearing them out, addressing their needs when possible and communicating next steps. Makes sense right? Not brain surgery by any means but these simple things are more often than not forgotten in the shuffle of "just get the work done."

So for all the senior managers trying to figure out whether or not they should promote internally or hire externally There are a number of factors to consider but  I would challenge them to go through these points and ask, will they be able to do these things? I think your answers will lead you to the most sensible answer.

Monday, March 21, 2011

Google Chrome Logo

Does the new Google Chrome Logo make sense?


Yes.
google changes chrome logo

It sure does. Simply put there is a time and place for shiny 3D images... this wasn't one of them.

Google is known for their simplicity. Getting users to where they need to go fast when searching. The Google experience, similar to Apple has always been on the simple and light side - no frills. So when they came up with the 3D logo, there seemed to be a disconnect with the brand identity. Great job finding yourselves and having your logo make sense Google (props to Steve Rura - Google Designer).

Captivate in Elevators

Does Captivate in Elevators Make Sense?


Yes.

This is a great idea right? Captivate figured out that they have the attention of an audience in an elevator. There's no getting around not looking at that screen. Those awkward moments when you don't want to make eye contact with the creepy person that just got in the elevator or when you simply just want to zone off and stare blankly but not be judged by your co-workers.

Awesome - completely makes sense. Where are they missing the boat?

I love that I can get my random facts or news briefs or even a recipe or weather update.... but you know what would really make my day? Give me something that will  make my commute home better. Like a traffic visual of congestion and alternate solution. That way I know to avoid the Pike and take those backroads home or to call a friend and have a drink and get home at the same time that I would have if I sat in traffic.

Welcome to I Like Common Sense!

Does Starting A Blog Make Sense?

Yes. It does for me.

Well I did it. I have joined the ranks of millions and started a blog. The question I pondered for many months building up to this moment has been - Does it make sense? Most definitely the same question that many other bloggers have asked themselves. So here I am. Clearly coming to the same answer they did.

In a world where standing on a soapbox and spewing out random thoughts for the entire world has become common practice, here is my attempt in trying to make sense out of something that doesn't on hopefully a topic that everyone can to relate to.