Monday, April 4, 2011
Two Powerful Words
Maya Angelou wrote “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Forget about creating a powerful brand for a moment and think about the last time someone gave you a heartfelt thank you. It felt great didn’t it?
Where did it come from? Your boss? Family member? Friend? A brand?
I experienced this at the simplest, most surprising moment the other day. It came from a 20 month old, my daughter. I gave her a sippy cup and she exclaimed “thank you mumma” with a huge grin on her face. It was the first time I had heard those words come out of her mouth (and hopefully not the last!) but what it brought to light was that it made me feel good.
Two small words invoking such a powerful feeling.
I know what you are thinking. Big deal, she said thanks. Well, it is a big deal and people should pay more attention to this dying art of saying a genuine thank you and the power within those two words. In a world where you can get everything at the touch of a finger, you cannot buy feeling good.
Saying thank you to someone at the right time is worth millions and will go a lot further than you think.
So now, bringing it back to the brand.... The brands that are the most successful out there are the ones that pull at your emotional strings... They strike a chord in you that was unexpected. They elicit a reaction you weren’t expecting. This sweet spot is what every marketing campaign strives for.
So what are some good examples of thank you goodness?
Heineken thanking their Facebook fans offline.
Ikea thanking their staff by giving each and every one of them a bike.
Now you may not have the money or manpower to do what these brands did but there are simple things you can do on your site on your thank you page. Don’t miss out on that opportunity.
Lastly, you don’t have to be Oprah or a big brand to make someone feel good as evidenced by my little girl. So go thank your friend, colleague, family member or even your pet.... I guarantee you, that thanks will come back to you at some point, just as unexpected.